NSFW and Social Media
by Stefan Lilley

- When Is An Account Deemed NOT SAFE FOR WORK?
Any account used to post themes unsuitable for under 18’s (or 21 in some parts of the world). In this day and age it seems more and more people are looking for ways to be offended; whether through images, videos, audio or the written word.

- Some Stats For You:
The Internet is a great tool for bringing people together and sharing information: 4.66 billion people (59% of the global population) have access and a whopping 91% of those use mobile devices as a primary means of access (this stat surprised me), 89% of us use social media sites - I tried (and failed) to find a reliable source to give a percentage of users who access adult related material. The stats ranged wildly, depending on whether it was a tabloid scare story or an article about popular search terms, a fair estimate on the data available seems to be 30% which would equate to 1.4 billion Internet users.

- My History With Social Media:
As a provider of NSFW content I want to be able to reach the widest audience possible but at the same time I recognise the need to protect the young and those of a sensitive disposition from being exposed to it.

Over the years I have made use of Tumblr, Instagram, Facebook and Twitter in each instance have clearly marked my accounts as NSFW and posted within their guidelines. I started off using Tumblr – it had special interest groups you could subscribe to, NSFW content was welcomed (providing it was clearly marked as such) and the community was generally welcoming and supportive. What put me off in the end was the amount of work I had stolen and being reposted elsewhere - it felt like a constant battle to protect my copyright. MySpace (for those that remember it) was dying and Facebook increasing in popularity - over a period of 12 months trying to promote myself on the book of Face I gave up; my account was suspended for days at a time and any attempt to build a following was pointless. Instagram (owned and operated by Facebook) was the upcoming thing but I only needed a glance at their ToS to know it wouldn’t suit my content. I tried briefly but couldn’t make it work for me. A few years ago I started on Twitter – WOW – here was a platform that seemed to embrace NSFW accounts and I gradually built up a new following. When Tumblr changed their ToS and banned NSFW content refugees, who had previously shunned Twitter, came on board and my follower count started shooting up. I made a lot of great friends, I developed genuine working relationships, I nurtured leads and thought I’d finally found a platform to sell my work…

Then, at the beginning of this year, I got an email telling me my photographer account had been suspended and if I tried setting up any subsequent accounts they too would be permanently banned. In an instant that was it, all gone. Around the same time my account was suspended others were being locked or facing the same fate which led to a conversation about finding a platform that could be used without fear of sanctions or suspensions, shadow banning would be a thing of the past; where content creators, producers and consumers could post freely.

- What Next?
As well as global social media platforms I also use forums on websites, that is all well and good for knowledge sharing but the audience tends to consist of your peers and isn’t a viable form of advertising.
I looked at Parler but their ToS state they reserve the right to post and monetise your content without reference to the creator – fuck that for a game of soldiers! Shortly afterwards their app was kicked from Apple and Google and their hosting terminated by Amazon… in an ironic twist I wonder how their right wing conservative users feel now that it is hosted on Russian servers? Ideas were batted around and I messaged James (he owns and manages two of the largest model/photographer portfolio sites in the UK). Further messages ensued, more ideas and ReEcho.me was born:
https://www.reecho.me/

- ReEcho:
ReEcho is a FREE micro blogging social media site for people of an adult age to share musings, photographs, videos, gifs and audio notes.
Although web based it is developing all the time and is becoming more and more mobile friendly.
Unlike Twitter there is no character limit.
Echoes can be edited.
Voice/audio notes aren’t limited to iPhones only.
Reporting or blocking trolling/spam accounts is straightforward.

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